Author: Patrick O’Malley
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The fallacy of precision
We product people can get very precise. We may describe how something should be built, what features our software must have, what colour a button should be. But precision can be your enemy. Let’s find out why.
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I cannot describe my wheelchair
I typically say to my team “do not ask people if they like or would buy something, instead find out why anyone cares and what they care about”. You start by dividing what people say into two categories; that which you can trust and that which you cannot.
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How to reliably find the best pricing for your product
It is so important to find the best pricing for your product. It is important to avoid setting price point too high, and equally important not to set them too low. Too few or too many pricing points leads to customer confusion and fatigue. Read on to learn how to price without guesswork.
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How to interview customers badly
Have you ever been interviewed yourself for being a potential customer? I was last week. It went badly to say the least and made me reflect on what mistakes not to make when trying to get insight from talking to customers.