The art of product

Getting from ideas to delighted customers


Right click to download the PDF files below:

A 44 page guide on how to do customer interviews effectively!
Everyones Lying To You

A structured canvas that helps do you competitor analysis!
Competitor Anaylsis Canvas

A script for how to interview customers and identify their jobs-to-be-done!
Customer Interview Script

A checklist script to show your product to customers and capture feedback!
Product Demo Feedback Script

The Jobs-To-Be-Done Persona Template
JTBD Persona Template

Building a mobile paper prototype? Use this template
Mobile Prototype Template


Next Download: The magic guide to pricing!