Keynes believed that value is often determined by what we think other people want. Ford believed customers cannot fully capable of describing what they want (they would ask for a faster horse, not an automobile)
Are they both right? Or should we really ask customers what they want.
Customer discovery is a process for testing your core business assumptions. It is a process which helps us learn more about our customer segments, problem, solution and value proposition.
What makes customer discovery more difficult for a B2B product? How can we overcome these challenges?
A blog post about Early Adopters. Like Mythical creatures such as centaurs or unicorns, authors speak with such certainty about Early Adopters; what their adoption curve is like/how many of them you see in the early days; how to leverage them for information once you find them.
It’s Not Technical Being a product guy for over ten years now, I have seen countless times how a picture is worth a 1000 words. The real challenge in building software isn’t technical; everything can technically be built. The real challenge is in communication.