The art of product

Getting from ideas to delighted customers

Customers don’t buy features

Customers buy benefits. They may ask about features, and they may talk about features but during the purchase decision, all they are thinking about are their benefits. Yet internally, our whole company is talking about features and roadmaps of features. Why?

I won’t say any more. A picture is worth 1000 words.

I’ll just let this excellent image explain it.

benefits vs features from the design team at Intercom



About Patrick O'Malley